When asked about getting articles into news papers and on radio, we often suggest using a wire service. You should find one that suits your needs - in the past we’ve had success with Interfax and RealWise, depending on which markets we’ve been targeting. This article is our quick primer into the background behind such services.
Organisations that supply news to the public - such as TV, radio and newspapers - often receive news stories from an ‘agency’; that is a business that produces articles written by journalists specifically for distribution. In some areas, these organisations may be known as wire services instead.
Some news agencies are businesses that the publishers or broadcasters buy news from. In other cases, agencies find a large media company to partner with, allowing them to write news stories from a central location, and allowing their larger partner to use the stories of local interest throughout their network. A third business model exists with wire services that charge companies per article they disseminate.
A number of countries have news agencies that are controlled by the state, and are used to distribute stories from the government as well as high profile information that they deem suitable.
Many broadcasters will buy articles from large agencies that are already prepared for presentation; similarly it is possible to buy in-depth articles that can be placed straight into a magazine for republication.
As technology progresses, the means for distributing news also follows - where telegraphs were once used for sharing the stories, the internet is now used by most services.
News agencies often find that their services are also useful to people who need to be kept abreast of all news in a particular area. Given the business relationships that exist between many companies and news sources, or the understandings between goverments and the media, a new group of independent agencies are also appearing, which aim to provide a reliably independent view.
There have been allegations of businesses comissioning articles that portray their business in a positive light, and submit these as news through a news agency. If the company is traded on a stock exchange, these strories have the potential to affect share price.